Ksubi go West for frame and fortune
By Kellie Hush | theage.com.au | 04 May
The Australian fashion label Ksubi will collaborate on an eyewear range for Pastelle, the fashion label of the US hip-hop superstar Kanye West.
The 10-time Grammy winner will launch Ksubi for Pastelle globally in October. The range, designed by George Gorrow, will feature limited-edition gold frames, which will sell for about $2000. Japanese buyers have already placed orders, sight unseen.
West first worked with Gorrow and his business partner Dan Single in 2006 to create stage eyewear for West's music video clips.
"I love the sunnies Ksubi has produced over the years, and it's an honour to collaborate with them on this first instalment of Pastelle frames," West said. "George is an incredibly talented designer, and I've never met anyone who knew more about sunglasses and other cool stuff."
Gorrow met West in Los Angeles over the past year to design the collection. "At our first design session at Kanye's place in LA we spent two days talking and going over shapes," Gorrow said. "He allowed me to push the design but playing on his aesthetic. He's not afraid to try new things, and I guess that is why he is where he is."
Gorrow and Single work with the international fashion designers Richard Nicholl and Jeremy Scott and have designed eyewear for Mary J. Blige. The Rolling Stones and Nicole Richie have also approached the duo.
First published by TheAge.com.au on May 04 2008
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